RECOM Reconciliation Network

01.06.2010.

The Start of a Regional Media Campaign Aimed at Promoting the RECOM Initiative

The first media campaign to present the RECOM Initiative to the region’s general public was titled “Why RECOM?” The promotional activities began simultaneously in Banja Luka, Belgrade, Podgorica, Prishtina, Sarajevo and Zagreb on June 1st, 2010, and spread to other cities soon after.

The TV spots used in the campaign were directed by Slobodan Šijan and Milutin Petrović.

As part of the campaign, www.ZaRekom.org was launched in eight different languages, and the Initiative was presented on both Facebook and Twitter.

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